Slowing Down to Speed Up: Executing Value
Tech innovation reached a new level of ubiquitous influence in 2012. From talks about technology during the election, to the explosion of mobile content, every company upped their social media...
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The 5-Minute Usability Test
Like most testing, usability testing is done both early and often. Fortunately you don’t need to spend a lot of money on a pretentious “usability lab” to address most of your usability problems. In...
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Usability Matters – Even for Flappy Birds
Although the global madness that is Flappy Bird may be over, the update to the app from last Friday highlights that UX makes a difference no matter how big or small your app is. The interesting UX...
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How to Kill Software
Make it or break it – keeping up with the times and ahead of the competition Today, the market is saturated with high tech companies. Staying ahead of the competition (or not) can make (or break) your...
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UI |UX and Usability: A User-Centered Design Case Study
The terms user interface (UI), user experience (UX), and usability have been gaining quite a bit of attention over the past few years. From large software product companies to independent mobile app...
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4 Misconceptions of UI / UX
The term “User Experience” has received a lot of attention lately, and rightly so. The success of every software product, mobile application and piece of interactive technology hinges on answering...
View ArticlePerfecting the UI/UX for Utilitarian Applications
Creating a new product is a combination of vision, UI/UX and technical execution. But what separates “run-of-the-mill” from industry-leading? We believe it’s a smart user experience that speaks to the...
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